Sunrise Senior Living UK In Prestigious Award Success

Sunrise Senior Living UK have recently been named as winners at this year’s CIPD People Management Awards.

Recognising and rewarding outstanding people and initiatives that have transformed organisations, on this occasion the luxury care home providers were named victorious for the ‘Best Resourcing Initiative’ award at the ceremony on 28th September at the JW Marriott Grosvenor House Hotel in London.

Despite the challenges presented by the COVID-19 pandemic, Sunrise Senior Living UK have continued to flourish, effectively responding to each test posed by COVID-19.

As part of these efforts, the care home providers have witnessed the number of high-quality candidates they recruit increase, while reducing the rising costs of recruitment and cutting the rate of team member attrition.

These successes were achieved through innovative recruitment methods, such as utilising social media to attract those individuals who held the values and skills needed to succeed in their care homes, while giving them the opportunity to communicate directly with potential candidates through digital messaging tools.

In addition to this, judges were particularly impressed by the care home’s new system of value-based questions when assessing candidates for roles. A change that allowed the recruitment team to receive a more detailed insight into applicants’ character, the panel noted the care home’s initiative had, “demonstrable financial metrics, strategy and purpose with links to work, people and professionalism matters.”

An incredible feat, this award success adds to a number of recent triumphs and carries even more weight when considering that the last 18 months have been one of the most challenging for the care sector.

Speaking of their success at the CIPD People Management Awards, Sharon Benson, Sunrise’s Human Resources Director, said:

“We’re extremely proud to receive this award. Despite the challenges posed by the pandemic, we have continued to prosper. This is largely due to the terrific work of team members across our care homes and support office. With our effective recruitment and resourcing strategy we can achieve our goals and allow both team members and residents to live fulfilling and purposeful lives. It is because of this we have maintained our status as industry leaders and continue to deliver the incredible care and support we pride ourselves on.”